LUMINA is the headache research team of the LUMC hospital. As a migraine patient myself I volunteered as a test subject for their research. I soon realized that these researchers were doing great work but that their identity didn’t translate what they were doing. I proposed to create a new identity for them, and they were more than happy to accept!
I could make a new identity for the cluster headache research team, LUCA and the migraine headache research team, LUMINA. I decided on a pattern for both types of headaches, cluster being a sudden intense pain and migraine being more of a gradually upcoming pain sometimes combined with aura’s.
AKV | St.Joost graduation exposition